Times Internet - Senior Manager - Social Media - ETMONEY

Position Summary :

India's biggest integrated personal finance app, ETMONEY, is looking to hire a senior social media manager. You will be plan and launch social campaigns that engage customers, owing campaigns end-to-end. The incumbent will have to work across internal teams including creative, as well as external social strategy and creative agencies.

To be successful in the role, you will need to breathe social media and have a finger on the pulse of what's trending online, with a specific focus on Twitter, Instagram, YouTube, Linkedin, and Facebook trends.

The role requires you to roll up your selves and do work that ranges from tactical scheduling to defining the overall high-level channel-specific strategy. You will also need to possess an ability to try new and different things with minimal direction. You will be expected to push boundaries, propose and execute new ideas.

Responsibilities include :

- Develop and execute distinct ETMONEY original brand social assets across platforms to drive follower growth and engagement

- Strategically and efficiently create highly topical trending content to increase ETMONEY's brand relevance, foster social conversation, and leverage to build vibrant communities

- Work closely and collaboratively across ETMONEY's marketing team to champion social-first ideas and execute integrated activations, events, and strategies

- Collaborate with social platforms to identify new opportunities and develop innovative activations and partnerships

- Develop and own goals and performance metrics for ETMONEY's brand social handles; monitor regularly to understand the effectiveness of the strategy and creative, making recommendations for continuous improvement

- Make data-driven decisions, recommend and implement strategies that achieve measurable results, driving towards marketing team goals

- Continuously ideate and innovate within the social space

Must-Have Skills :

- At least 5 years of experience in social media marketing

- Experience using data and metrics to measure impact and determine improvements

- Experience generating and executing social media campaigns across platforms with a track record of growing audiences and delivering on engagement metrics

- Experience collaborating with internal stakeholders and external agencies

- Extreme attention to detail with relentlessly high standards

- Exceptional verbal and written skills

Preferable skill sets :

- Track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company

- Creative thinker with a passion for developing and delivering big ideas for our customers

- Proven ability to influence and communicate effectively with senior executives