- Determines customers' needs and desires by doing necessary market research. Brings new products to market by analyzing product requirements and gaps/improvements; establishing time schedules with engineering
- Assesses market competition by comparing the company's product to competitors' products
- Introduces new products by developing time-integrated plans with sales, marketing and PR
- Ensuring that the library is searchable
- Ensuring that product documentations available on site are updated
- Getting the product ready for international markets
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