Times Internet - Deputy/Associate General Manager - Marketing

- Develop insights-based initiatives using analytics for enhancing Brand's equity and engagement

- Drive creative strategies and creative development with agency partners.

- Analyse data and provide insights for opportunities- for growth in new reader cohorts and enhanced engagements with existing readers for growth in circulation as well as for revenue augmentation.

- Identify new growth opportunities for the Brand by developing ideas for new audience aggregation across new platforms, beyond current paradigms

- Drive Social/Digital marketing strategy for the campaigns.

- Work with external partners for development and execution of media plans and on- ground activation.

- Create and execute strategic IPs and work with ad sales teams to get external sponsors on board for the same.