Times Group - Senior Campaign Manager

About the Role:

The Campaign Lead will play a crucial role in driving student enrollment and brand awareness for our EdTech company. This is a highly impactful position that requires a data-driven, creative, and results-oriented individual with a passion for education.

Key Responsibilities:

Develop and execute integrated marketing campaigns:

- Plan, strategize, and execute end-to-end marketing campaigns across various channels (e.g., digital, email, content, SMS, Whatsapp).

- Collaborate with cross-functional teams (e.g., sales, product, design, content) to ensure seamless campaign execution and achieve campaign objectives.

- Track, analyze, and report on campaign performance, identifying key metrics and areas for improvement.

Manage campaign budgets and resources:

- Develop and manage campaign budgets effectively.

- Allocate resources efficiently to maximize ROI.

- Managing IP & Domain authority.

Stay abreast of industry trends:

- Stay informed about the latest trends in EdTech, digital marketing, and student recruitment.

- Conduct market research and competitive analysis to identify new opportunities and optimize campaigns.

Build and maintain strong relationships:

- Collaborate with external agencies and vendors as needed.

- Build and maintain relationships with key stakeholders, including students, parents, educators, and industry partners.

Data analysis and reporting:

- Analyze campaign data to track progress, identify trends, and measure ROI.

- Generate regular reports and presentations to communicate campaign performance to key stakeholders.

Qualifications:

- Education: MBA degree in Marketing, Communications, or a related field.

- Experience: 5-7+ years of experience in digital marketing, with a strong focus on campaign management.

Skills:

- Proven experience in developing and executing successful marketing campaigns across multiple channels.

- Strong analytical and problem-solving skills with the ability to analyze data and draw insights.

- Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.

- Strong written and verbal communication skills, with the ability to 1 effectively communicate with diverse audiences.

- Proficiency in marketing automation platforms (e.g., Salesforce or Clever Tap) and CRM systems.

- Experience with A/B testing and other data-driven optimization techniques.

- Experience in the EdTech/ Banking industry (preferred).

Personal Attributes:

- Passion for education and a strong desire to make a positive impact.

- Highly creative and innovative with a strong sense of design and aesthetics.

- Results-oriented with a strong work ethic and a commitment to achieving goals.

- A team player with excellent interpersonal and communication skills.

- Ability to thrive in a fast-paced and dynamic environment.