Times Group - Senior Brand Manager - Times Of India Mirror Brand

Role: Senior Manager/ DCM - Mirror Brand (West)

Reporting to : Chief Manager

Location : Mumbai

About Bennett, Coleman & Co Ltd :

We are India's Most Diversified Media Company in World's Fastest Growing Media Market. The Company has a strong Heritage of 175 Years. We have strong presence in Newspapers, Magazines, Radio, Television and Internet domains. Our brands like Radio Mirchi, Femina, Filmfare are market leaders in their respective segments.

Our flagship brand, The Times of India, is the world's largest selling English daily, and The Economic Times is the world's 2nd largest English Daily after wall Street Journal. The Company has 7,000+ employees across all major cities in India and has been consistently managed to stay ahead of the growth curve of the industry.

About Mirror Brand:

Mirror is the youngest brand in Times Group portfolio and is present in 4 cities - Mumbai, Pune, Bangalore & Ahmedabad. Within a decade, it has established a loyal readership and is known for championing city issues.

The Brand team is the key driver of the readership growth & brand health for Mirror. The team helps conceptualize, monitor and manage the business road map for Mirror brand. This team has four distinct functions or KRAs to help to maximise Revenue, build strong Brand affinity and create Profitable growth.

1. Business Strategy

2. Product Development

3. Conceptualise IPs

4. Brand management

Education : MBA in Marketing from Premier B Schools

Experience : 7-9 years of marketing experience. We are looking for individuals who have had a hands-on experience in handling on ground events and campaigns.

Objective : Brand Management for the Mirror brand for 3 large west markets (Mumbai, Pune, Ahmedabad)

Roles & Responsibilities :

- Conceptualize and execute brand & trade campaigns across print, digital, outdoor, radio

- Creating ATL, BTL, Digital and social media communication

- Support circulation teams in increasing brand reach & recall

- Event Management : Conceptualize & execute on-ground events through events agency, ensure optimum cost management, strike barter deals

- Associate with existing third party properties, Create brand properties to increase reader engagement and revenues

- Operations Management : Releasing ROs, Submission of artworks, MIS, Vendor payments, Competition tracking