Times Group - Manager - Performance Marketing

- Manage performance campaigns on Facebook, Google & LinkedIn

- Manage Search and Display marketing campaigns on Facebook, LinkedIn, Affiliates Partners, Google and Digital advertising channels

- Develop campaign structure according to the programme's requirement.

- Monitor and control cost metrics like CPL, CAC under given benchmark

- Team player to work with cross functional team to get the creative, landing page according to the need

- Continuously campaign monitoring since spend goes 24/7 hr manner, optimize marketing bids and campaign strategies to maximize the ROI

- Writing ad copies for search campaigns, in-dept understanding on what type of copies works on Facebook, LinkedIn and able to modify/ write the same if required.

- Hands-on expertise on Excel formulas, Pivot to simply reporting,

- Prepare daily, weekly monthly reports with insights on the campaign