Times Group - Manager - Branding & Analytics - Brand Strategy Team - Brand Capital

About us :

Brand Capital is the VC/PE investment arm of Bennett, Coleman & Co. Limited (BCCL) that focuses on partnering consumer-centric businesses. At Brand Capital, we put the unmatched might of our media offerings coupled with our brand building expertise, behind creating iconic brands through innovative investment models .

Brand Capital specializes in identifying & creating future consumer trends, categories and disruptive business models. We invest advertising space across BCCL's group companies to build future brand-centric businesses.

Desired Skill Sets :

- Experience in Media Planning and Analysis of Advertisement Consumption

- Experience in data interpretation from TAM, IRS or other proprietary databases for media analysis - media landscape - inclusive of competition

- Excellent skills with experience on advanced excel, macros, MS Access and Power point

- Ability to handle large volumes and high complexity of data, analyse, generate meaningful insights and communicate them effectively

- Ability to work cross functionally with other departments

- Ability to multi task in a fast paced environment

- Understanding of print media industry

- Ideal candidates are individuals with 6-12 years of experience in data analytics & media planning in the Media/Branding space

KRA's :

- Media Planning and Analysis of Advertisement Consumption

- Data preparation and analysis for purpose of revenue enhancement and development of meaningful insight

- Competitive analysis - through Response data, TAM and IRS or any other software package which the organisation may provide

- Data interpretation & insight development, requiring sharp analytical skills

Education :

- MBA in Marketing from good institute and Graduate with commerce or statistical background

Experience :

- 6-12 years of overall experience

- Ideal candidates are individuals with 3-6 years of experience in Media Planning and data analytics in the media and branding space