Times Group - Manager - Brand Strategy

Who are we looking for :

- Candidate would work under the direction of the Brand Strategy Head and provide the management with detailed analysis of Brand Progress & MIS data.

- Candidate would need to have Brand Management knowledge and experience to enable the brands to disrupt and differentiate the brands

- We are looking for individuals who are passionate about research/analytics and are strong with quantitative analysis and deriving insights.

- Incumbent must have the ability to handle large volumes and high complexity of data, analyze, generate meaningful insights and communicate them effectively.

Location : Mumbai, Bangalore

Reporting to : Chief Marketing Manager & AVP

Desired Skill Sets :

- Ability to think out of box for solutions for Brands across verticals

- Excellent skills with experience on advanced excel, macros, MS Access and Power point

- Ability to handle large volumes and high complexity of data, analyse, generate meaningful insights and communicate them effectively

- Ability to work cross functionally with other departments

- Ability to multi task in a fast paced environment

- Understanding of print media industry

- Sharp analytical skills

- Experience in data interpretation from TAM, IRS or other proprietary databases for media analysis media landscape inclusive of competition

- Experience in Media Planning and Analysis of Advertisement Consumption

- Ideal candidates are individuals with 7-10 years of experience in data analytics in the Media/Branding space

KRAs :

- Marketing and Brand Management for investee companies

- Matrices that are developed to measure the progress of various clients.

- Speed and strength of solution provided towards the clients.

- Data analysis for purpose of revenue enhancement and development of meaningful insight

- Competitive analysis through Response data, TAM and IRS or any other software package which the organisation may provide

- MIS interpretation for insight development

Education Requirements :

- Post Graduate in Marketing with commerce or statistical background.

- Ideal candidates are individuals with 4-8 years of experience in Media Planning and data analytics in the media and branding space