Times Group - Manager - App Marketing

App Marketing Manager

TimesPro is seeking a data-driven and results-oriented Performance Marketing Manager to spearhead the growth of our mobile app. You will be an individual contributor to begin with, responsible for crafting and executing high-performing app marketing campaigns. As you demonstrate success, you will have the opportunity to build and lead a team focused on app user acquisition and engagement.

Responsibilities:

- Develop and execute data-driven app marketing campaigns: Leverage your expertise in paid advertising platforms (Facebook, Google Ads, etc.) and affiliate marketing to drive app installs and user acquisition.

- Optimize for Lower Funnel Metrics: Go beyond installs and optimize campaigns for key in-app engagement metrics aligned with TimesPro's business goals.

- Mobile Measurement Mastery: Utilize experience with mobile measurement platforms like AppsFlyer or Adjust to accurately track app performance and user behavior.

- Campaign Strategist: Analyze data from past campaigns, competitor trends, and market insights to inform strategic campaign decisions and media plan development.

- Data-Driven Optimization: Continuously monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI and campaign efficiency.

- Creative Collaboration: Collaborate with the creative team to ensure that ad copy, content, and creatives resonate with target audiences and drive user acquisition.

- Stakeholder Collaboration: Ability to work, strategize cross functionally internally with internal stakeholders and externally with agencies and partners.

- Reporting & Insights: Prepare comprehensive daily, weekly, and monthly reports that provide actionable insights on campaign performance, user acquisition costs, and user engagement.

- Team Leadership Potential: As you demonstrate success, you will be given the opportunity to mentor and lead a team of performance marketing specialists focused on app growth.