Times Group - DM/Manager - Marketing & Brand Management - Times of India Media Supplement

Reports to: Associate General Manager

Required Qualifications and Skills

- MBA from Tier 1 or Tier 2 institute with 3 - 7 years- experience

- Strong management & leadership skills

- Result Oriented and Capacity to operate in a growth environment that is increasingly competitive

- Set the highest ethical and professional standards & lead by example

- Comfortable with change & ambiguity

- Clear and concise written and spoken communication skills.

- Ability to present written information in a structured and balanced way appropriate to the needs of the reader.

- Strategic thinker with strong analytics and execution skills, with a flair for innovation.

- Ability to keep up with the competitor landscape and be updated with what's new in the industry space.

- Strong Understanding of Online Marketing and Marketing concepts

- He / She should be possess MS Office skills to create PowerPoint presentations & tabulate data in Excel Sheets for creating monthly reports

Behavioral Skills

- Strong Interpersonal Skills

- Attention to Detail

- Self-driven, Ability to Drive an initiative end to end

- Open to suggestions

- Updates self regularly on latest trends, tools and technologies

- Strong problem solving skill

- Eye for detail

- Ability to work under demanding timelines

- Analytical thinking

- Entrepreneurial

- Ability to persuade & Influence

Duties & responsibilities

1. Strategic Responsibilities

- Generating ideas for Brand Management & brand communication

- Create higher profile of visibility by seeking strategic print, outdoor and other media partnerships

- Understanding readers choices through research methodologies

- Focus on alliances that contribute to readership and drive PR mileage

2. Operational Responsibilities

- Execute brand and sponsor activities on-ground, ensuring optimum cost management.

- BTL/ Field marketing/ promotions/ brand activation.

- Ensure smooth functioning and relationships with partners & internal customers by coordinating internally for their needs

- Regular reporting from and to other cities on brand developments and activations. Needs to be a facilitator of information between Mumbai and rest of the cities

- Set benchmarks in process compliance

- Booking & Releasing of Ads for Brand campaigns and ensuring that the same has appeared as per sanctioned media plan.

- Maintaining Ad Edit Ratio, LPRS for Key Editions

- Maintaining guard book for all marketing campaigns

- Managing third party payments for their services through SAP module and ensuring timely payments to Vendors

- Driving & Managing Creative Meetings with Ad Agency and ensuring the agency delivers the ads on time.

3. Developmental Responsibilities

- Drive digital extension and loyalty for readers towards the brand

- This would include the following:

a) Strategic tie-ups in the digital space (including online and mobile)

b) All brands campaigns will have a larger footprint in the digital space

- Trade focus: Communication towards media agencies as and when required