About Bennett, Coleman & Co Ltd: We are India's Most Diversified Media Company in World's Fastest Growing Media Market. The Company has a strong Heritage of 176 Years. We have strong presence in Newspapers, Magazines, Radio, Television and Internet domains. Our brands like Radio Mirchi, Femina, and Filmfare are market leaders in their respective segments. Our flagship brand, The Times of India, is the world's largest selling English daily, and The Economic Times is the world's 2 nd largest English Daily after wall Street Journal. The Company has more than 7,000 employees across all major cities in India. We are: A Powerhouse of successful Brands - We believe in shaping market trends and building a portfolio of solid, innovative brands which keep us ahead of competition. Our flagship brand, The Times of India, is the world's largest circulating English daily and The Economic Times is the world's second largest circulating English Business daily. We have continuously grown, driven by the indomitable spirit to question the conventional wisdom and change rules of the game. Learning and Innovative We are regarded as one of the most consistently innovative publishing companies. Our unique 'Brand Capital model' - which invests media capital, in turn for a stake in the prospective advertiser - is considered amongst the most innovative ideas in publishing. Previous innovations of the Group include such ideas as Invitation Pricing, Combos, Space Drawing Rights and Advertorial Supplements. Click on the link below to catch a glimpse of how Innovation has shaped our Growth! https://www.youtube.com/watch?v=YP1RWXlipuA Great People - Finest minds who inspire, strive and drive innovative initiatives, build trust and encourage employees to achieve optimal performance- is the Hallmark of our leadership team. We are one internally cohesive and disciplined team of people from diverse backgrounds, who collaborate to write our success story. We invest in our people and our policies are designed for their long-term happiness, ensuring work life balance simultaneously. We look for ways to keep our employees healthy, whether physically, emotionally, financially or socially. Our policies and benefits are one of the best in industry, and this shows in our employee referral rate of more than 60%. About Response: Response is the Marketing and Sales function of the Company and contributes 90% to the Company's topline. The function has more than 1700 employees who are engaged in business planning, business development, revenue assurance, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met. About the Position: 1. Position Summary Formulate strategies for driving growth of B2B vertical with digital efforts. Starting with generation of leads via email marketing, content marketing and building products that can be transacted online, the role will eventually become a separate channel of acquiring SMEs for print, exhibitions, event sponsorships, Digital and everything which is relevant to Times group. 2. Areas of Responsibility - To develop and implement a digital marketing plan to support online presence & growth of Times B2B vertical - Maintenance of digital properties Website, Customer portal, Blogs, Landing pages - Build online packages which are relevant for B2B companies and can be bought online - Build customer testimonials online and success stories of Print which can be shared with millions of SMEs online - Manage & Execute online digital marketing strategy of vertical&#39;s services, solutions & success stories. - Plan & execute all digital marketing including Email Marketing, SEO/SEM, social media, display advertising and PPC for campaign outcomes. - Deep understanding of consumer insights, strategic and innovative communication; driving campaigns to maximize their ROMI (Return on Marketing Investment) - Know how to increase website traffic with right keywords & content - Experience working on Google Analytic & web analytics will be preferred - Think creativity to produce new ideas and design concepts - Increasing brand visibility in Online B2B magazines, events, CFO conferences etc. Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc 3. Key skills/competencies - Decision making ability - Digital marketing aptitude - Negotiation skills - Excellent Interpersonal Skills 4. Candidate Educational Qualifications Required : MBA in Sales and Marketing Relevant Experience : 3-5 years in Digital selling B2B products or services Work Location : Gurgaon

Gurgaon/Gurugram

Times Group - Digital Marketing Manager 

Times Group - Digital Marketing Manager  ,Job Description for Times Group - Digital Marketing Manager  in Bennett Coleman in  Gurgaon/Gurugram for (3-5) years of experience. Apply Now!

Job Description for Times Group - Digital Marketing Manager  in Bennett Coleman in  Gurgaon/Gurugram for (3-5) years of experience. Apply Now!