Times Group - Deputy Chief Manager/Chief Manager/Senior Manager/Manager/Brand Manager - Navbharat Times

Times Group_NBT Brand Manager_Noida

About BCCL :

We are one of the largest media conglomerates, built on a strong legacy of 180+ years with the mind of a start-up. Our flagship brand, The Times of India, is the largest English daily, The Economic Times is the second-largest business daily and we have a strong presence in the Languages space. Our reach through multiple mediums, sets us apart from our competition and creates many possibilities for our Advertisers to connect with their Customers.

Today, we are proud to have Powerful & Successful Brands; Innovation in our DNA, Inclusiveness in our environment, and a robust business strategy that will fuel growth.

As the media landscape evolves, we have embarked on our journey to Transform the Organization to a content-first sunrise sector. We are leveraging existing platforms and building new content presence in line with current and future consumption preferences of our consumers. This will create value in the entire chain of creators, platforms, customers, and consumers. As a result, we are on a path to have Omnichannel Platform presence. We will continue to leverage our strengths of Trust and Credibility while we meaningfully engage with our audience across platforms.

Visit www.BCCL.in to know more about us.

Navbharat Times - Navbharat Times is one of the leading Hindi-language daily published by Bennett, Coleman & Co. Ltd. Navbharat Times started during the pre-independence era in 1946, now has a presence in markets like Delhi-NCR, Mumbai, Kanpur (Lucknow) and is the No.1 Hindi language daily in Delhi-NCR and Mumbai. NBT is respected for its neutrality, credibility, progressiveness, and stature as a national brand. In its tone and presentation, it is regarded to be a youthful paper. For the product, this translates into a content matrix that is equally strong in local as well as national/international news and entertainment and lifestyle content. The language is contemporary and modern and presentation, lively and engaging. The content/marketing skew is towards aspects of modernization of society, empowerment of readers, tech-savvy, and a celebration of life and success. Click Here to know more

Brand - The Brand team is the key driver of the business in all major Times Group Publication like ET/TOI/TIMS and Languages. The team helps conceptualize, monitor, and manage the business road map for BCCL publications. The team manages a portfolio of products and maintains brand integrity across all BCCL branding initiatives and communications. The BCCL brand team has been recognised globally with some very eminent awards. This team has distinct functions or KRAs to help to maximise revenue, build strong Brand affinity and create Profitable growth. Click Here to know more.

- Brand: Navbharat Times & Navbharat Gold - Brand Team

- Position Title: Dy Chief Manager / Chief Manager / Senior Manager /Manager - Depending on years of experience and current level

- Location: New Delhi / Noida Ofice

- Reports to: Associate General Manager

- Markets Responsible: Delhi-NCR

- Education: MBA

- Experience: 2 - 10 years' experience

- Candidate who has worked across creating reader engagement ideas across multimedia platform. Additionally, worked under across marketing automation tools, engagement & acquisition of digital audience

The applicant must have hands on experience in brand marketing, ability to create and execute fresh campaigns, events to drive engagement while providing opportunities for sponsorship. He/she must have the ability to think on the brand and contribute to building high recall & engagement. Digital Media experience with a combination of client servicing experience from agency

The duties & responsibilities will include but are not limited to the following:

Strategic Responsibilities :

- Generating ideas for Brand management & communication

- Handle the PnL responsibilities of the biggest editions under the brand

- Drive users, pageviews, listens for the digital podcast platform

- Create higher profile of visibility by seeking strategic print, outdoor, other media partnerships and striking barter deals with relevant partners

- Understanding reader preference through research methodologies and suggesting necessary product & brand enhancements

- Focus on alliances that contribute to readership and drive PR mileage

Operational Responsibilities :

- Execute brand and sponsor activities on-ground, ensuring optimum cost management

- BTL/ Field marketing/ promotions/ brand activation

- Increasing digital traffic MoM through - Marketing alliances, content marketing, segment wise engagement

- Familiar with marketing automation tools (clevertap)

- Ensure smooth functioning and relationships with partners & internal customers by coordinating internally for their needs

- Regular reporting from and to other cities on brand developments and activations

- Set benchmarks in process compliance

- Booking & Releasing of Ads for Brand campaigns and ensuring that the same has appeared as per sanctioned media plan

- Oversee and maintain the product viability

- Oversee the third-party payments for their services through SAP module and ensuring timely payments to vendors

- Driving & Managing Creative Meetings with Ad Agency and ensuring the agency delivers the ads on time.

Developmental Responsibilities :

- Drive digital extension and loyalty for readers towards the brand. Manage the news and campaigns on social media handles

- This would include the following:

- Strategic tie-ups in the digital space (including online and mobile)

- All brands campaigns will have a larger footprint in the digital space

- Trade focus: Communication towards media agencies as and when required

Required Qualifications and Skills :

- MBA from Tier 1 or Tier 2 institute with 2 - 10 years' experience

- Strong management & leadership skills with strong communication

- Result oriented and capacity to operate in a growth environment that is increasingly competitive

- Set the highest ethical and professional standards & lead by example

- Comfortable with change & fast paced environment

- Clear and concise written and spoken communication skills.

- Strategic thinker with strong analytics and execution skills, with a flair for innovation.

- Ability to keep up with the competitor landscape and be updated with what's new in the industry space.

- Strong understanding of online marketing and marketing concepts

- He / She should possess MS Office skills to create PowerPoint presentations & tabulate data in Excel Sheets for creating monthly reports

Behavioural Skills :

- Strong Interpersonal Skills

- Open to traveling

- Self-driven, ability to drive an initiative end to end

- Updates self regularly on latest trends, tools and technologies

- Strong problem solving skill

- Ability to work under demanding timelines

- Analytical thinking