Posted By
Posted in
Sales & Marketing
Job Code
291924
Brand Strategy, Research Analyst - Brand Capital
About us :
Brand Capital is the VC/PE investment arm of Bennett, Coleman & Co. Limited (BCCL) that focuses on partnering consumer-centric businesses. At Brand Capital, we put the unmatched might of our media offerings coupled with our brand building expertise, behind creating iconic brands through innovative investment models .
Brand Capital specializes in identifying & creating future consumer trends, categories and disruptive business models. We invest advertising space across BCCL's group companies to build future brand-centric businesses.
Role : Sr. Manager/ Deputy Chief Manager- Brand Capital (West)
Reporting to : Deputy General Manager
Location : Mumbai
Education : MBA in Marketing from Premier B Schools
Who are We looking for :
- We are looking for individuals who have fair understanding of Marketing and are passionate about research/analytics and are strong with quantitative analysis and deriving insights
Desired Skills and Experience :
- Ideal candidates are individuals with MBA and 6-10 years of experience in Media Planning and data analytics in the media and branding space
Profile Must haves :
- Incumbent must have the ability to handle large volumes and high complexity of data, analyze, generate meaningful insights and communicate them effectively
- Proficiency in Advanced Excel, Macros, MS Access and PowerPoint
- Experience in interpreting data from TAM, IRS or other proprietary databases
- Experience in Media Planning and Analysis of Advertisement Consumption
- Media planner from media agency who has handled media planning for various media formats (Print/TV/Radio etc..) would be ideal
- Ideal candidate should have strong media understanding as planner with decent brand basics.
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Posted By
Posted in
Sales & Marketing
Job Code
291924