Times Group - Brand Strategy Lead - West

Who are We:

- Bennett, Coleman & Co. Limited (BCCL) is Times Group's which is country's largest media conglomerates publishing arm with leading offerings like Times Of India, Economic Times etc.

- Brand Capital is the corporate VC and investment arm of Bennett, Coleman & Co. Limited (BCCL) that focuses on partnering consumer-centric businesses and - help them grow. At Brand Capital, we put the unmatched might of our media offerings coupled with our brand building expertise, behind creating iconic brands through innovative investment models.

What do We Do :

- We specialize in identifying & creating future consumer trends, categories and disruptive business models. We invest advertising space across BCCL's group companies in building future brand-centric businesses.

Responsible for portfolio/ investee companies in West

Designation: General Manager

Experience: 10 to 14 yrs

Reporting: Role will technically report to the National Brand Strategy Head and will have matrix reporting to the regional Director- Business Development

Role :

The role reports to Brand Strategy Head and takes care of marketing for investee companies in the region.

- Marketing and Brand Management for investee companies

- Should act as Brand consultant and have the ability to think out of box for solutions for Brands across verticals, liaison with internal teams/ agencies

- Developing matrices to measure brand health the progress of various clients and monitor consumption

- Driving consumption

- Competitive analysis through Response data, TAM and IRS or any other software package which the organisation may provide

Ideal Candidate :

- Candidate would need to have Brand Management knowledge and experience to enable the brands to disrupt and differentiate the brands

- person should be passionate about research/analytics and are strong with quantitative analysis and deriving insights

- Incumbent must have the ability to handle large volumes and high complexity of data, analyze, generate meaningful insights and communicate them effectively

- At least - 8-10 years within business/brand consulting with exposure of working on multiple categories

- Candidates with FMCG / Telecom (postpaid) experience (only telecom not preferable)

- Should have good mix of client management, strategic and leadership skills

- Should be creative and good at ideation, entrepreneurial experience would be a plus

- Ability to work in an ambiguous environment

Qualification :

- MBA from good institute with specialization in Marketing.