Times Group - Brand Manager - ET

ET - Brand Manager; Location - Delhi

About Function/Department :

As India's leading brand of business news and information, The Economic Times is also the country's fourth largest English daily. Over 1 million readers pick up ET every day for the first and last word on business and policy in India, while also relishing its coverage on politics, sports and international affairs. The Economic Times is accompanied with a leisure-and-lifestyle supplement called ET Panache that covers the 'good life' (Monday through Friday). The newspaper circulates nationally, and covers all important cities and towns of India. Despite a legacy of over half a century, The Economic Times continues to attract the young and the rich, with those under 40 comprising over two-thirds of total readers, and 85% of its readers belonging to the NCCS A socio-economic category. Ninety per cent of ET's readers do not read any other business newspaper. The Economic Times champions the cause of free markets, globalization and diversity, and prides itself for its progressive and libertarian values.

About the Position :

Promote Economic Times' brand visibility, monitor profitability, enhance product and brand value in editions, create opportunities through new products, enhance existing products, launch new initiatives and take existing initiatives to the next level with the objective of increasing brand salience, reach, advertising revenues, circulation.

Areas of Responsibility

- Plan, propose and implement edit and marketing campaigns / reader connect events on an ongoing basis in order to create buzz around the brand and enhance its equity

- To organize ET awards conceptualizing and executing it keeping in mind crucial client deliverable of those events.

- To do brand promotions by planning, implementing & executing contests for increasing brand visibility.

- Manage and allocate budgets for marketing campaigns

- To promote Brand ET by creating new brand properties

- Analysing the success of marketing campaigns and creating reports

Educational Qualifications Required :

MBA / PGDBM from a reputed institute

Relevant Experience:

- 4-10 Years in Marketing with good analytical skills and attention to detail

- Digital Marketing experience preferred