Times Group - Brand Manager

- Create and execute quarterly/ annual marketing plan in line with clear brand and product objectives for markets such as Delhi NCR, Chandigarh, Jaipur, Bhopal & Indore, Dehradun-Western UP and Lucknow.

- Execute insights-based initiatives for strategic national projects for enhancing Brand's equity and engagement as well as for new audience aggregation across platforms.

- Bring to the table a digital native perspective to the Brand plans.

- Creative development with agency partners.

- Work with external partners for development and execution of media plans and on-ground activation.

- Support internal teams for optimising circulation by execution of consumer promotion activities.

- Execution of strategic IPs, both national as well as for eastern markets and work with ad sales teams to get external sponsors on board for the same.

- Profile will involve frequent travel to the above-mentioned markets and the candidate will be expected to lead projects in those cities, involving periodic stay there.

- Responsible for competitive tracking, data analysis and generation of MIS reports.