Times Group - Brand Management - Economic Times - IIM/FMS/MDI/ISB

Team: Economic Times - Brand Team

Reports to : Chief Manager - ET Brand (West)

Markets Responsible for: West India

Required : Candidates from Premium B Schools with about 3-7 years of Brand Management experience.

The applicant must have hands on experience in brand marketing, ability to create and execute fresh campaigns, events to drive engagement while providing opportunities for sponsorship. He/she must have the ability to think on the brand and contribute to building high recall & engagement. The duties & responsibilities will include but are not limited to the following:

Role and Responsibilities :

- Responsible for all types of brand promotions for Brand ET for increasing visibility & salience of ET Brand.

- To monitor brand performance through monthly MIS reports which cover aspects like branch wise profitability circulation & costs.

- To create awareness through advertising by coordinating with creative, scheduling & other outside agencies.

- To create brand recall through brand promotions with outside parties.

- To conceptualize, organize and execute brand properties (ET Awards etc.) keeping in mind crucial client deliverables of these events.

- To do brand promotions by planning, implementing & executing contests for increasing brand visibility.

Behavioral Skills

- Strong Interpersonal Skills

- Attention to detail

- Self-driven, ability to drive an initiative end to end

- Updates self regularly on latest trends, tools and technologies

- Strong problem solving skill

- Ability to work under demanding timelines

- Analytical thinking