Times Group - Brand Management - Economic Times

Reports to : Regional Head-ET Brand (West)

Location : Mumbai, Role will be based out of Mumbai and will cater to all ET Brand Management requirements for West.

Required : Candidates from Premium B Schools with about 5-9 years of Brand Management experience.

Role and Responsibilities :

- Responsible for all types of brand promotions for Brand ET for increasing visibility & salience of ET Brand.

- To monitor brand performance through monthly MIS reports which cover aspects like branch wise profitability circulation & costs.

- To create awareness through advertising by coordinating with creative, scheduling & other outside agencies.

- To create brand recall through brand promotions with outside parties.

- To conceptualize, organize and execute brand properties (ET Awards etc.) keeping in mind crucial client deliverables of these events.

- To do brand promotions by planning, implementing & executing contests for increasing brand visibility.