Thrillophilia - Manager - Digital Marketing

In this role you are required to oversee and manage all paid campaigns and marketing across different mediums and help the organization generate cost effective results and identify new avenues of paid marketing channels.

Responsibilities :

- Create, Manage, Monitor and Optimize Paid campaigns across platforms like Ad words and Facebook.

- Manage and Optimize email marketing campaigns.

- Managing display advertising and affiliate marketing campaigns.

- Provide creative copy suggestions and graphical ad templates and apply A/B testing.

- Manage budgeting and bids.

- Analyse and optimize regarding the performance of the landing page.

- Monitor it continuously to attract clicks at a lower CPC and at a higher QS.

- Implement Dynamic Re-targeting effectively.

- Use Dynamic keyword insertions in campaigns.

- Use tools like SEMrush,Spyfu, Keyword spy, Adbeat, Whatrunswhere to understand what competitors are doing.

- Work on strategic partnerships with other brands to increase the outreach.

- Use Analytics and other analytical tools like Mix panel to set up goals and asses the performance of all the campaigns.

- Produce top quality reports and understand it's implications.