Thrillophilia - Manager - Digital Marketing

Responsibilities:

- Plan and execute digital marketing campaigns, working closely with internal stakeholders and outside agencies to successfully meet business objectives.

- Identify and implement website best practices that drive a best in class customer experience to improve marketing effectiveness, maximize conversion rates and grow the digital channel.

- Manage all brand communications through digital channels, setting up, selling and executing a vision, from delivering standalone projects to integrated campaigns, developing brand presence, tracking online activity.

- Develop, execute and deliver the companies digital / online marketing strategy, plan and budget to include online, new media, web, ecommerce and SEO to drive the business forwards through key marketing channels.

- Manage online branding, communications and campaigns through the clients website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing.

- Work in sync with product and sales team to strategize content and digital marketing strategy.

- Explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.

- Ensure smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing.

- Plan and manage SEO, SEM (PPC) and social marketing activities with focus on the 4 major platforms Google, Face book, Pinterest and Twitter.

- Responsible for display content (banners) and campaigns.

Desired Skills:

- Must have minimum of 2 years relevant experience working in digital marketing/digital analytics and in similar field.

- Exposure to all core areas of digital marketing like marketing analytics, social media analytics, display marketing, SEO/SEM, email marketing etc.

- Strong understanding of search and social media marketing platforms will be preferred.

- Excellent presentation and communication skills

- Strong people skills is a must

- Excellent written and verbal communication skills

- Prior experience in a team handling role

- Work experience in eCommerce organization or a Startup: is preferred

This profile is for the Bangalore office