Thrillophilia.com - Growth Marketing Manager

Job Overview:

We are seeking an experienced Growth Marketing Manager to lead and execute our company's marketing strategies and initiatives. The ideal candidate should possess a strong understanding of digital marketing, data analysis, and customer behavior to drive sustainable growth and increase brand awareness. The Growth Marketing Manager will design and implement innovative marketing campaigns across various digital channels to drive user acquisition, retention, and engagement. Additionally, the candidate will collaborate closely with cross-functional teams to ensure the seamless execution of marketing initiatives.

Responsibilities:

1. Develop and execute comprehensive marketing strategies that align with the company's growth objectives and revenue targets.

2. Utilize data-driven insights and market trends to identify opportunities for customer acquisition and retention, and implement strategies to capitalize on these opportunities.

3. Manage and optimize digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email marketing, and display advertising.

4. Conduct thorough market research and competitive analysis to identify key market segments, customer preferences, and emerging trends in the travel industry.

5. Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns, and make data-driven recommendations for continuous improvement.

6. Collaborate with the content team to develop compelling and engaging content that resonates with our target audience and strengthens our brand positioning.

7. Work closely with the product development team to ensure that marketing initiatives align with product enhancements and new feature releases.

8. Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.

9. Establish strong partnerships with external agencies, vendors, and partners to drive mutual business growth and expand our market reach.

10. Stay updated with the latest trends and best practices in digital marketing, and proactively recommend innovative strategies to stay ahead of the competition.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.

2. Proven experience (4 Yrs.+) in a similar role, with a strong track record of successfully driving growth and achieving revenue targets in the travel or e-commerce industry.

3. In-depth knowledge of digital marketing strategies and tactics, including performance, growth, social media marketing, email marketing, and content marketing.

4. Proficiency in data analysis and interpretation, with a solid understanding of key marketing metrics and analytics tools.

5. Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.

6. Strong analytical and problem-solving abilities, with a focus on results-driven and performance-based marketing strategies.

7. A passion for travel and a deep understanding of the evolving dynamics of the travel industry.

8. Ability to thrive in a fast-paced and dynamic work environment, with a proactive and adaptable mindset.

Join our team at Thrillophilia and play a pivotal role in shaping the future of travel experiences for our customers. We offer a competitive salary package, a vibrant work culture, and opportunities for professional growth and development. If you are passionate about travel and have the drive to make a meaningful impact, we would love to hear from you.