Roles and Responsibilities : - Person will be responsible to develop acquisition campaigns to drive user acquisition, engagement and retention through strategies. - Person will be responsible for the day-to-day performance of digital marketing channels, including Organic Search, Paid Search, Email, Affiliate, Display, Re-targeting and other aspects of Social Media. - Person will be responsible to establish metrics and communicate on campaign success, performance trends and results by keeping senior leadership informed on a weekly/monthly/ quarterly basis, highlighting opportunities or trends for continuous improvement. - Deliver on Spends Target through Digital Marketing Initiatives - Oversee a social media strategy - Design, build and maintain our social media presence and influencer marketing - Person will be responsible to grow digital acquisition and driving traffic, conversion and ROI (where to spend, who to target and what will be the return) for all digital acquisition channels, including paid search, organic search/SEO, affiliate, re-marketing, display, email and some social media. - Person will build our consumer life-cycle marketing using customer lifecycle management tools like CleverTap, SMS and Hootsuite. - Person will be responsible to maximize optimization and continuously seek optimization and growth through performance analysis, A/B and variable testing, customer segmentation, landing page optimization and more. Desired Candidate Profile: - Person must have demonstrated the ability to thrive in a fast-paced, deadline-driven environment, along with the tenacity to develop ideas independently and the conviction to drive them to completion. - 8-10 years of relevant experience in Digital Marketing - Strong Analytical abilities and knowledge of tools like Google Analytics, SEM Rush, Similar Web etc. - Proficient in Google Ads &amp; Facebook Business Manager - Own and manage marketing across owned, earned and paid media channel. - To ensure all performance marketing KPIs (across SEM, display, social, email) are achieved. - To drive acquisition of new customers and retention of existing customers through authentic, compelling and differentiating marketing campaigns and increased engagement with the current community of businesses within their large network. - Person must have proven track record of independently designing and implementing successful digital and performance marketing campaigns with strong ROI in B2C environment. - Person must have the ability to use online marketing tools, digital marketing channels and best practices in internal marketing, organic user growth, influencer based marketing, SEO / SEM, Affiliate or partnership marketing, marketing analytic&amp; programmatic approach, user retention, user life time value, user reactivation, performance marketing and CRM. - Create a customer-led content strategy and road map that reinforces brand positioning and drives engagement with target audiences. Devise and deliver marketing communications strategies cross all channels, Develop and then embed customer insight across all communications and touch-points, - To ensure all performance marketing KPIs (across SEM, display, social, email) are achieved.

Mumbai

Thriive - Head - Digital Marketing 

Thriive - Head - Digital Marketing  ,Job Description for Thriive - Head - Digital Marketing  in Thriive in  Mumbai for (8-10) years of experience. Apply Now!

Job Description for Thriive - Head - Digital Marketing  in Thriive in  Mumbai for (8-10) years of experience. Apply Now!