Thoucentric - Consultant - Market Mix Modeler

Designation : Marketing Mix Modeler

Role Summary :

- The role requires individuals to formulate, organize and coordinate inter-connected projects across various departments and geographies specifically in Business Analytics space.

- The ideal candidate for this role needs to be an excellent leader with experience in managing cross-functional teams to deliver results within the necessary framework, adhering to cost and project delivery timelines.

- The role would need individuals to gradually pick up both functional and technical aspects of analytical tools and technologies that are currently used by client or other market standard technologies recommended by us to the client.

- Candidates will be expected to work across several functional areas such as Market Mix Modeling, Media Mix Modeling, Brand Health Monitoring System, Sales Call Productivity Maximization and Pricing Analytics.

- Over time, we expect the individual to grow into leading project teams related to Business Analytics, Artificial Intelligence and Machine Learning practice

Job Description :

- Understand business requirements to translate business problems into analytics problems and construct analysis road-map based on the business context

- Expected to have a mix of analytical & functional skills and strong interpersonal skills to work with business requirements and generate insights and recommendations

- Able to engage with customers to extract, clean, synthesize and validate the data from multiple sources like Digital, PoS, Print Media etc.

- Lead a team of business data analysts that use business data and statistical methods to provide insight into business performance and suggest areas and methods of improving operations.

- Present complex information and data in an uncomplicated, easy-to-understand way - "breaks it down" to suit the audience

- Design and execute market mix optimization engagement and develop sophisticated analytical frameworks that add value to the client and results in new projects and revenue stream

- Creation of business blueprint documents and validate design by conforming to best industry practice

- Hands on experience in establishing and running large initiatives through structured programs

Educational Qualifications :

- Bachelors/Masters in Economics, Statistics, Engineering, Computer Science, Management or academic equivalent

Required Skills :

- Excellent communication and interpersonal skills to interact with internal and external stakeholders with emphasis on follow through and reporting

- Data management and statistical modelling skills: SAS, R, HADOOP, Python, SQL, Regression

- Strong hand on experience of working with Excel, Access, VBA and other reporting tools

- Strong experience in marketing analytics domain- exposure to Market Mix modeling and pricing analytics

- Practical experience developing sophisticated statistical or econometric models

- Hands on experience on marketing mix modelling techniques and well versed with marketing keywords like gross margin drivers, ROI, AdStock, media effectiveness and spend optimizer

- At least 3+ years of analytics experience across various business areas such as Marketing, Supply Chain, Finance and Risk Management

- In-depth technical knowledge and experience in one or more areas: Machine Learning, AI, Predictive Analytics, Prescriptive Analytics etc.

Personal Attributes :

- Ability to cope in a complex and fast-changing business environment, and to respond calmly and rationally to changing aspirations in a deadline-driven situation.

- Strong planning and organizing skills including the ability to manage several work streams simultaneously.

- Excellent communication skills with a capacity to present, discuss and explain issues coherently and logically both in writing and verbally.

- Good influencing and persuasion skills with the ability to enthuse and inspire multidisciplinary teams and build successful relationships at all levels.

- Good team player, self-motivated and able to work on own initiative.

- Clear decision-making ability with the facility to judge complex situations and assess when to escalate issues.

- Ability to balance conflicting and changing demands through prioritization and a pragmatic approach.