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Think9 Consumer Technologies - Manager - Brand Marketing

caution
7 - 10 Years.Mumbai
Posted 2 years ago
Posted 2 years ago

Brand Marketing Manager


WHAT YOU'LL BE DOING?


- Lead Brand Marketing, Strategy, Content and Communication for existing and new brands

- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis

- Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans

- Establishing the brand visibility and fueling its recognition

- Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels

- Responsible for 360 degree Marketing such as Digital Marketing, Social Media, Content, Offline activation, Pop ups, GT /MT and more

- Develop & conduct marketing campaigns to increase traffic & conversion

- Own and drive social media presence for the brand

- Identify events for Pop-ups and other brand promotion activities

- Creation of marketing calendars and segmenting the budget across campaigns and channels

- Creating ,maintaining and executing content calendar

- Identify and maintain a list of top influencers for outreach and work to partner with them for Instagram, YouTube and any other with a focus on the INDIA market.

- Decoding briefs and creating influencer marketing solutions that can be translated into achievable business objectives.

- On boarding, Cost negotiation, Briefing & Campaign Execution with influencers/ influencer marketing agencies for campaigns, joint venture partnership and strategic partnership

- Initiating Community building to drive brand desire and consumer loyalty

- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas to expand, based upon consumer needs and spending habits

WHAT YOU'LL BRING TO THE TEAM?

- 7-10 years of experience working for a D2C/ Food/FMCG brand

- Passion for food

- Knowhow of current D2C brands and consumers

- Experience in leading team of social media, graphic designers, videographer, content & copy

- Understanding of brand marketing and communication

- Expertise in online and offline marketing

- Strong organizational, critical thinking, and communications skills

- Good attention to detail and the ability to prioritize in a fast-paced environment

- Ability to multi task

Didn’t find the job appropriate? Report this Job

263

JOB VIEWS

80

APPLICATIONS

67

RECRUITER ACTIONS

See how you stand against competition

Pro

View Insights

Job Code

1218711

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