Think9 Consumer Technologies - Brand Head

WHAT YOU'LL BE DOING?

- Lead Brand marketing initiatives, campaigns, content calendar, social media, influencer marketing to maximize reach

- Monitor market trends, research consumer markets and competitors' activities to highlight opportunities and key issues

- Responsible for 360 degree Marketing such as Digital Marketing, Social Media, Content, Offline activation, Pop ups, GT/MT etc

- Own and drive social media presence for the brand

- Point of sale content for online platforms, offline platforms and events

- Identify and execute events for Pop-ups and other brand promotion activities

- Creation of marketing calendars and segmenting the budget across campaigns and channels

- Initiating Community building to drive brand desire and consumer loyalty

- Ensure brand message is strong and consistent across all channels and marketing efforts

- Manage the development of selected integrated brand communication and develops communication material for exploitation across a number of channels - Emailers, WhatsApp etc.

- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans

- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas to expand, based upon consumer needs and spending habits

WHAT YOU'LL BRING TO THE TEAM ?

- 6-10 years of experience working for a D2C/Food/FMCG brand

- Understanding of brand marketing and communication

- Expertise in online and offline marketing

- Strong organizational, critical thinking, and communications skills

- Good attention to detail and the ability to prioritize in a fast-paced environment

- Ability to multi task