TheTopScout - Ad Sales Manager

ROLES AND RESPONSIBILITIES:

The TopScout is looking for an individual with good understanding of business goals aligning with the organization's service line and solutions in order to make a lead-generation strategy and qualification process. Incumbent should have a good grasp on behavioural perspectives of customers/ clients and take decisions to be able to offer ideal solutions and align with the growth target.

- Prospect and identify qualified leads whose requirements align with our service line and solutions

- Maintain POCs and track activities and tasks on the CRM system

- Research industry and brand specific marketing demands and articulate pitch accordingly

- Initiate and take up meetings to engage brand POCs to learn requirements and subsequently run through the avenues to collaborate

- Brainstorm with internal client success stakeholders to gather data and executions strengths specific to respective prospect

- Build a weekly prospecting database and follow foundation outreach processes built for the department

- Research on various trends of influencer advertising to generate growth prospects for client

- Build outbound channels and their respective strategies across Emails, LinkedIn, Cold Calls etc.

- Curate industry specific pitch with the Content team and pitch tailor-made services to relevant brands

- Assist Content and Brand Solutions team on preparing final business plan [Content Strategy + Influencer Strategy] for new client onboard.

- Ensure strong pipeline, business closures and new revenue growth MoM from outbound prospect list.

REQUIREMENTS:

- Bachelors/ Masters in relevant field

- Over 3 years of relevant work experience in Business Development/ Advertising Sales

- Preferable over a year of experience working with a Brand Marketing Agency

- Must have hands-on experience with any CRM for prospect management

- Good understanding of consumer industries in India and their marketing trends

- Good to have knowledge of Email marketing

- Strong communication and effective business presentation skills

- Active listening and creative problem-solving skills

- Strong MS Excel and Data Management skills

- Demonstration of very crisp communication and followup cycles at past company