TheMediaAnt - Business Unit Head - Media Sales - TV

About the role:

As a Business Unit Head, you would be responsible to take TheMediaAnt in the Top 10 position in terms of Television business contribution in India. The role is entrepreneurial and has enormous freedom to create work that enables you to function as an entrepreneur. You will get first-hand experience of taking the business from 1 to 100.

Responsibility:

Market Share Expansion:

- Establishing The Media Ant as a formidable force in Television advertising agency (top 10)

- Acquiring and growing small and mid-size accounts (more than 20L billing/month)

Business Excellence:

- Establishing TV Media planning approach and training of the AM (Sales) team

- Creating pricing benchmark to ensure competitive buying

- Partnering with Broadcaster for pre-buying and incentive deals

Day to Day Work :

- Open up opportunities in small and mid-sized accounts

- Aid the Sales team to pitch Television to its existing client base or new prospects

- Serve as a leader to the internal team in sharing insights, build relevant solutions and utilizing the medium better

- Own the GTM strategy to achieve the set targets

- Contribute to internal strategy on business expansion and reviews basis the market insights

- Fostering the relationship with Partners at Pan India level and achieve competitive offering which enables the team to win more accounts

- To negotiate with Broadcaster and optimize the annual/quarterly incentive deals

- Hire and Develop a team of experts to ensure growth and sustain leadership position

- Reviews with Sales and Media Buying team

- Partnering with smaller agencies/freelancer to help them by providing TV advertising solutions for their clients

Must have :

- 5 + years of Media experience including Sales and Media Buying

- 2-3 years of experience of team building and management

- Track record of handling 5 Cr+ portfolio and ability to close complex deals personally

- To start as Independent Contributor and will be equipped to build team basis requirement

- Proven track record of managing and growing large accounts with deep relationships

- 3+ years of experience of using BARC/YUMI software

- Strong analytical thinker to spot trends/ insights and use it for building/planning business strategy

- Excellent verbal and written communications skills

- Ability to drive the team towards the mission and assist wherever needed