The Thirsty Crow Marketing Services - Senior Manager - Lead Generation Operations

- We are seeking an experienced and dynamic individual to join our team

- General day to day work involves Tele lead generation for Tech products and audience acquisition for CXO events.

- In this role, you will be responsible for managing and overseeing a team, recruitment of tele callers, process implementation & improvisation, CRM management, and cost optimization.

- You will be responsible for managing the Cost Centre.

Responsibilities:

- Ensure all campaigns are managed effectively , Drive audience acquisition and lead generation campaigns.

- Analyse response handling metrics and KPIs to track performance, identify trends, and make data-driven decisions to optimize processes and outcomes.

- Identify opportunities to expand our audience reach and develop strategies to acquire new customers through targeted outreach and engagement efforts.

- Utilize CRM and marketing automation tools to manage lead databases, track interactions, and measure campaign effectiveness.

- Provide guidance, coaching, and support to team members to enhance their skills, performance, and professional development.

- Managing databases effectively and effectively there by good at data analytics.

- Stay updated on industry trends, best practices, and emerging technologies in lead generation and audience acquisition to drive continuous improvement and innovation.

Requirements:

- Degree in marketing, business administration, or related field; master's degree preferred.

- Proven experience in lead generation, response handling, or audience acquisition roles, with 5+ years in a managerial or leadership position.

- Strong analytical skills with the ability to interpret data, generate insights, and optimize performance.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.

- Strategic thinker with a results-oriented mindset and the ability to drive initiatives from concept to execution.

- Proven leadership abilities, include coaching, mentoring, and motivating team members to achieve goals and objectives.