Role: Retail Brand Manager Location: Mumbai Department: Marketing Looking For! Responsible for the brand in terms of business, portfolio planning & overall communication strategy - Working towards the Topline & Bottomline objectives while managing the offline P/L - Building campaigns & leading execution for improving awareness on all TOFU, MOFU & BOFU - Offline GTM Planning, Strategy and execution for quarter, half yearly & yearly goals - Managing & monitoring Marketing budget on all levels - ATL & BTL, to optimize for the overall P/L - Planned & executed Marketing collaterals as needed for Offline - Vision, Distribution method, Production for Festive period - Worked on the Company level brand campaign - incl. celebrity agreement & management, Scripts, Production house & post production & distribution, assets planning, etc - Worked on evaluating the growth levers Store, city, state, region wise for PAN India presence - Worked on GTM strategy & presence into the Modern trade formats - assortment planning, Inventory planning, Growth levers, Visual merchandising, P/L tracking, etc - Executed PAN India In-store branding at 400+ stores & ATL in terms of Festive season - Strategized, Planned & executed Influencer Gifting & Lab trials for new formulations month on month. - Forecasting and working with relevant team members to ensure month-on-month stock availability - Working with the relevant sales/channel team to ensure revenue growth across general trade and e-commerce - Articulating Annual Operations plan for FY and working/allocating around budgets - Responsible for NPD, pricing & overall promotion of the portfolio to maximize consumer pull towards the brand - Consumer Market Insights - Brand Track, Need scope, Idea & Concept testing - Devising & Implementing 360 degree marketing campaigns, Promotional activities & in-store activations to maximize brand visibility & drive sales across all offline channels to help reach the target audience across all offline channels - MT/GT/EBO/HS, social media, portals, brand website & app.

Mumbai

The Sleep Company - Retail Brand Manager - D2C 

The Sleep Company - Retail Brand Manager - D2C  ,Job Description for The Sleep Company - Retail Brand Manager - D2C  in The sleep Company in  Mumbai for (3-7) years of experience. Apply Now!

Job Description for The Sleep Company - Retail Brand Manager - D2C  in The sleep Company in  Mumbai for (3-7) years of experience. Apply Now!