The Sleep Company - Manager - Performance Marketing

We are looking for a talented Growth Performance Marketing Manager to join our dynamic team and play a key role in achieving our aggressive growth goals. You will be responsible for developing and executing performance marketing & branding campaigns across various channels, optimizing them for maximum ROI, and generating high-quality leads that convert into in-store walk-ins and sales. You will also work on managing growth projects and look at their end to end execution by working closely with cross-functional and multi functional teams.

Key Responsibilities:

- Develop and execute data-driven performance marketing campaigns across Google, Facebook, and alternative platforms.

- Analyze campaign performance using key metrics like CTR, CPL, CPM, and ROAS to identify the most effective communication channels across different regions.

- Continuously optimize campaigns to reduce cost-per-lead (CPL) and cost per-mile (CPM) while maintaining campaign goals.

- Provide actionable feedback to the marketing team on content and creatives based on measurable data.

- Scale successful campaigns and eliminate underperforming ones based on data analysis.

- Oversee Click-to-WhatsApp campaigns and integrate chatbot leads with the CRM.

- Collaborate with the analytics team to create automated dashboards for lead and campaign performance tracking.

- Work closely with internal teams (Marketing, Content, Tech, Analytics, Retail, Retention) for seamless growth offer's execution.

- Identify opportunities for improvement and develop innovative marketing strategies to increase leads, walk-ins, and customer engagement.

You will be successful if you have :

- 2+yearsofexperience in performance marketing with a proven track record of success.

- Strong analytical skills with experience in marketing analytics platforms (Google Analytics, Facebook Ads Manager, Looker, Excel, Google Sheets etc.).

- Experience in developing and executing performance marketing campaigns across paid search, social media, and other digital channels.

- Excellent understanding of marketing attribution models and customer journey optimization.

- Experience in Click-to-WhatsApp campaigns and chatbot lead integration.

- Strong communication and collaboration skills to work effectively with cross-functional teams.

- A data-driven and results-oriented mindset with a passion for innovation.

- Preference would be given to candidates from Omnichannel D2C Brands (D2C Brands with an offline presence