The Moms Co. - Head - Marketing/Content & Community

At The Moms Co., we are a digital-first FMCG brand on a mission to help moms make Safe, Natural, Effective product choices for themselves and their families. We create India's only range of Natural, Certified Toxin-Free products for Moms and Babies. Having raised a Series A round of funding, we are looking to expand our core team with a Head of Content and Community, who will be responsible to building a community of Moms around our products and what we add to their lives.

Qualification: MBA (Marketing)

Years of experience: 2-5 years of Digital Marketing / Community Building / Content and Media management for an internet-based business / private label / FMCG brand

Role description: Head - Content and Community

We believe a strong community of moms will be the cornerstone on which The Moms Co. will become a lasting brand. As the Head of Content and Community, you will be responsible for:

- Creating and driving excellent quality content that is memorable and drives engagement

- Build a strong following and engagement across our social media channels + across other forums and groups where moms spend their time

- Structuring paid social media and Google campaigns to generate a positive ROI for the business. Understand user behavior and optimize conversion funnel accordingly. You will drive user acquisitions, signup, and user retention.

- Defining metrics to measure the performance of campaigns for internal and client reporting.

- Define and own retention strategy across multiple channels of our community in order to meet targets for return users

Your background :

- B-Tech / M-Tech / Economics UG/PG / Statistics US/PG / MBA Marketing/Finance from a very well reputed college and a hunger for learning and implementing marketing.

- Excellent academic record, strong logical and analytical skills.

- At least 3 years of experience in digital marketing focused on building content and community, and creating the channels to disseminate these including across Facebook and Google. You should be an expert on Facebook and Google content distribution and how it works.

- You should be avid user and contributor to User groups/forums that discuss Facebook and Google distribution and how it's changing.

- Experience in content marketing, affiliate transaction, and performance marketing highly desired.

- Ability to work with data and uncover insights into consumer mindset.

- Out of the box thinker and innovator.

- Excellent communication (oral and written) and analytical skills.

Technical Skills :

- MS Office: Excel Guru, word, powerpoint

- Analytics: Experience with at least one or two well-known marketing analytics tools such as Clevertap, Mix panel.

- Data & Reporting: Must be very comfortable with numbers, data, statistical calculations etc.

- We truly believe that Ideas don't have a hierarchy; It's a fact that most of the ideas have come from interns and freshers

- Lots and lots of learning, problem-solving (we take paper notes all the time)

- We love experimenting A/B Testing and learning until we get just right.