The Minimalist - Growth Marketing Manager - Digital Consultancy

About the Organization:.

The Minimalist is a design and digital consultancy with 3 core business areas: Branding and Communication Interaction design and Digital Marketing Over 200 brands like Coca-Cola, MTV, Cipla, ICICI Prudential, Airtel, Blue Star, HCL, and many other corporates, SMEs and high growth startups have joined hands with us to enter the world of minimalism.

We are known for our unique minimalist creative philosophies and viral impact on digital media which has spawned a cult following of over 200,000 people.

Key Responsibilities:.

Performance Marketing:.

- Develop and Execute Campaigns: Plan, execute, and optimize performance marketing campaigns across various digital channels (Google Ads, Facebook Ads, Instagram, LinkedIn, etc. ) to achieve client KPIs.

- Keyword Research and Optimization: Conduct thorough keyword research to inform PPC and SEO strategies, ensuring campaigns are targeting the most effective keywords for maximum ROI.

- Data Analysis and Reporting: Use analytics tools (Google Analytics, SEMrush, HubSpot, etc. ) to monitor campaign performance, generate insights, and produce detailed reports for clients.

- Retargeting and Remarketing: Develop retargeting strategies to re-engage potential customers and increase conversion rates.

Brand Building:.

- Content Strategy: Create and implement comprehensive content strategies that align with client brand identities and resonate with their target audiences.

- Social Media Management: Oversee and manage social media accounts, ensuring consistent brand messaging and engagement with followers.

- Influencer Partnerships: Identify and collaborate with influencers to amplify brand presence and reach new audiences.

- Public Relations: Develop and execute PR strategies, including crafting press releases, pitching to media, and securing coverage in relevant outlets.

- Customer Experience: Focus on enhancing the overall customer experience through various touchpoints, ensuring positive interactions and brand loyalty.

Integration and Collaboration:.

- Cross-Channel Integration: Ensure cohesive and integrated marketing strategies across all digital channels, aligning performance marketing with brand-building efforts.

- Collaboration: Work closely with other departments (SEO, Content, Creative, Analytics) to ensure alignment and drive comprehensive marketing strategies.

- Client Communication: Maintain strong relationships with clients, providing regular updates, insights, and recommendations to drive continuous improvement.