The Minimalist - Bussiness Director - Digital Media Planner

- As a Business Director - Digital Media Planner, you will be responsible for driving the success of our digital media campaigns.

- You will develop and execute innovative strategies, leveraging data-driven insights to optimize performance and achieve brand objectives.

- Your expertise in digital media planning, campaign management, and analytics will be essential in maximizing our ROI and driving brand growth.

Key Responsibilities:

Media Planning & Strategy:

- Develop and implement comprehensive media plans that align with brand objectives, audience segmentation, and campaign goals.

- Plan across multiple digital channels, including social, search, display, video, and mobile.

- Optimize media plans based on performance data and industry trends.

Campaign Management:

- Oversee the execution of digital media campaigns from briefing, execution, to post-campaign analysis.

- Collaborate with creative and performance marketing teams to ensure alignment with brand messaging and KPIs.

- Monitor campaign performance and make necessary adjustments to optimize results.

Budget Management:

- Allocate and manage media budgets effectively to maximize ROI across paid digital channels.

- Track, analyze, and report on media spend efficiency.

- Identify cost-saving opportunities and negotiate favorable media rates.

Brand & Campaign Innovation:

- Identify and implement new media trends and opportunities for brand engagement.

- Lead efforts to experiment with new formats, emerging platforms, and innovations in the digital space.

- Develop creative and engaging digital campaigns that resonate with target audiences.

Stakeholder Collaboration:

- Work closely with brand managers, creative teams, external media partners, and ad tech platforms to ensure seamless execution of digital strategies.

- Build strong relationships and foster collaboration within the team and with external partners.

Qualifications:

- Master's degree in Marketing or a related field.

- 5+ years of experience in digital media planning and execution.

- Proven track record of success in managing and optimizing digital media campaigns.

- Strong understanding of digital media channels, including social, search, display, video, and mobile.

- Expertise in data analysis and reporting, using tools like Google Analytics, Facebook Insights, etc.

- Excellent communication and interpersonal skills.

- Ability to work effectively in a fast-paced, dynamic environment.

- Strong problem-solving and analytical skills