The House of Abhinandan Lodha - Lead - Marketing & Sales Strategy

About Lodha Ventures - An Abhinandan Lodha Enterprise

(https://www.lodhaventures.com/):

Lodha Ventures, an Abhinandan Lodha Enterprise, is a formidable collective of some of the best-of-breed, high-growth new-age businesses. We back highly ambitious ideas and turn them into category-disrupting businesses built to stand the test of time.

We are a launchpad for nascent businesses that have the potential to become a part of our eclectic mix of businesses. We deploy unlevered and patient proprietary capital with a focus on value creation, unconstrained by the pressures of redemption.

Our decentralized portfolio operates with independent CEOs and empowered leadership teams, fostering a performance-driven culture that sparks value creation. This ecosystem cultivates consumer-centric brands at the forefront of innovation, always pursuing excellence. Anchored in sound business practices, our businesses are poised for greatness, shaping industries as they grow.

We are hiring a Marketing & Sales Strategy Lead for a business under the Lodha Ventures Group.

About Us: Who we are?

We are a dedicated team of professionals committed to driving business success through strategic problem-solving and objective-oriented approaches.

Our Purpose: Why do we exist?

We aim to develop, manage, and ensure the execution of the business plan within set budgets and timelines, maximizing operational efficiency and business performance.

Our Accountability

We report directly to the CEO, providing valuable intelligence and insights to support informed decision-making.

Philosophy: What do we believe?

Marketing & Sales Strategy is an independent and powerful entity with a dual responsibility of:

- Playing the role of a CSMO (for the CEO)

- Controlling and enabling business operations across the entire Sales & Marketing organization

The core philosophy of Marketing & Sales Strategy is to bring various teams together under one singular mega-objectivemaximizing business performance through impactful propositions that drive the desired response from trade and consumer markets. Marketing & Sales Strategy remains neutral and objective, playing a critical role in managing varied stakeholder expectations.

P/L Role: Core Responsibilities

- Define strategic propositions with the CEO/Board to maximize revenue generation.

- Ensure all necessary conditions for sales execution are in place (Budgets, Cashflows, Proposition, Site Readiness, Approvals, etc.).

- Drive adherence to the launch calendar to optimize business performance and resource utilization.

- Maximize operational efficiencies by defining, controlling, and enabling sales processes that help teams achieve revenue targets with minimal spends.

Scope of Work: Key Responsibilities

Before Launch: Business Planning & GTM Strategy

- Analyze project situation and market dynamics.

- Collaborate with key stakeholders to finalize business plans, budgets, and timelines.

- Align teams on launch strategies and activation plans.

- Leverage data and insights to drive efficient decision-making.

- Design inventory and pricing strategies to meet launch objectives.

- Ensure project readiness in terms of approvals, financial products, and cashflows.

During Launch: Execution & Sales Enablement

- Define and monitor the sales closure process in collaboration with the Sales & Marketing teams.

- Track sourcing performance and provide data-driven interventions to meet targets.

- Oversee inventory and budget control to optimize revenue realization.

- Design incentives for sales verticals and channel partners.

- Govern price deviations, offers, and payment plans to achieve revenue objectives.

- Lead central MIS, data insights, and performance tracking.

- Conduct weekly progress reviews and troubleshoot operational escalations.

Post-Launch: CRM & Revenue Optimization

- Ensure seamless conversion from gross to net revenue through effective CRM processes.

- Enable customer relationship teams with project insights to drive service excellence.

- Facilitate quick issue resolution to retain bookings and maximize customer satisfaction.

- Act as the bridge between CRM, Sales, and other departments for smooth operations.

- Conduct launch closure analysis and reporting for continuous improvement.