The Hindu Group - Associate Product Manager

Company Description :

The Standardized Test of English Proficiency (STEP) is an independent venture of the Hindu group of publications, the publishers of the iconic newspaper, The Hindu.

STEP is an English language certification exam and training program for Indian students and job seekers. Our products will help students, institutions, and employers assess and improve reading, writing, listening and speaking skills.

- Website: https://step.thehindu.com/index

- Android App: https://play.google.com/store/apps/details?id=com.hindu.step

Job Responsibilities:

We are looking for an energetic Associate Product Manager who would be a part of the Product Team, working to bring together all our diverse teams (Technology, Content, Marketing, Operations), working towards effectively perfecting a complex Web and App-based learning product.

The Product Team is responsible for the following functions:

- Drives the product life-cycle of all digital products from identifying requirements, development, launching, growing adoption, user feedback collection and measuring learning impact.

- Owns and drives all digital products across functions (Technology, Content, Sales, Vendors etc.) through requirement backlog, use cases, product design and launch.

- Owns and manages the Analytics stack - Product Analytics (Amplitude), General Analytics (Google and FB Analytics) and Specific Analytics (Internal DB and Martech/CDP Platforms).

- Performs quality assurance controls on products and maintains a Health Dashboard on each Product.

- Conducts primary and secondary research to identify customer needs and market gaps

- Internalises User Personas and acts as the 'Voice of the Customer' when suggesting and implementing product enhancements

- Prioritises the implementation of new features and sets specific timelines

The Associate Product Manager would be specifically responsible for the following tasks (apart from playing an important role in the implementation of all team tasks as mentioned above):

- Gathering requirements from all teams and converting these into tangible product requirements.

- Wireframing UI/UX flows derived from approved product requirements - both Web and App.

- Enabling product discovery (and finetuning the experience) on Web and App to increase conversions, effectively impacting RoI in Paid/Organic Channels.

- Helping the Tech Team manage agile sprints - prioritising features and enhancements, gathering necessary feedback, etc.

- Keeping a track of product stacks owned by competitors/other Ed-Tech players and constantly updating the leadership team on the best practices in Digital Products in general, and specific to the Ed-Tech industry.

- Conducting market research, and interacting with existing/potential customers through surveys and other methods/tools to plan changes to existing features and for new features/enhancements.

- Track product metrics and ensure that pre-determined targets are met at regular intervals.

- Overseeing the Support Team (including ticketing) and keeping a track on Customer Queries/Issues to improve user experience and customer satisfaction ratings.

Key Skills:

- 2-3 years of experience (Previous experience partially managing a complex online product with a web and app presence essential; entrepreneurial experience a definite brownie point)

- A team player with strong work ethics who could adapt to change within a fast-paced business environment

- Customer-oriented and Action-focused

- Ability to multi-task, set priorities and manage time effectively

- Strong ownership, and ability to work well under pressure

- Good Communication Skills - Spoken and Written

What we are offering!

- A highly collaborative environment that pushes you to think beyond your boundaries

- Diverse opportunities to expand your writing and creative storytelling skills

- An open forum for expression of ideas

- The opportunity to make an impact with a product that is well established (over 1.8 million users)

- The opportunity to have visibility to and influence in making important product decisions

- The opportunity to work with a start-up built within a century-old Indian company

NOTE: Our team comes from varied experiences, and we're very open to non-traditional backgrounds.