The Himalaya Drug - Manager - Business Analytics

Business Analytics Manager

Business Analytics :

- Generate data driven insights and provide sharp understanding of issues and opportunities in various areas of sales and distribution some examples of which are:

- SKU recommendations for ISRs (must-sell/opportunity SKUs).

- Trade promotion Analytics - scheme suggestions, evaluation and sales impact.

- Effective target setting at all levels (outlet, ISRs, Distributors & Branch) and integration of systems of ISR incentives, frontline variable incentives and branch performance metrics.

- Improve sales call effectiveness and coverage through analytics.

- Apply business domain knowledge to anchor the development and roll-out of relevant business reports.

- Support analytical requirements of various teams.

- Process Digitization - Understand the sales operations processes of the - organization and lead the digitization efforts in area such as (but not restricted to)

- Trade spend budget spends and reconciliation.

- Loyalty program execution.

- Distributor information flow.

- Analytics Function Development - Design and deploy an analytics roadmap for the Consumer Products Division that includes:

- Craft the analytics roadmap for the BU basis understanding of organizational imperatives.

- Lead the end-to-end business case alignment, design, planning, deployment and adoption of analytics in business and sales functions.

- Share expertise on new platforms, technologies and tools and incorporate best-in-class industry practices.

KEY INTERFACES:

INTERNAL:

- Field Sales Teams - Branch Managers, Regional Sales Managers, Area Sales Managers

- HO Sales Teams - Managers in Customer Marketing, Sales Development, Modern Trade & Alt Channels

- Leadership Teams and Category Marketing Managers

EXTERNAL:

- Vendor Partners for Analytics & Data Platforms

QUALIFICATIONS & EXPERIENCE:

- Master's Degree in Business Administration/Data Science/Statistics or allied discipline

- 6-8 years of experience in reputed FMCG companies with immediate past experience in sales analytics and data insights

Must Have:

- Thorough understanding of sales and distribution processes in an FMCG organization, particularly General Trade.

- Proficiency in data analysis tools such as SQL, Power BI, Tableau, Excel.

- Strong analytical bent of mind and experience of working with large and varied data sets.

- Familiarity with the data science and analytics industry ecosystem - tools, technologies, platforms, vendor partners.

- Self-driven, energetic and comfortable with ambiguity - as the role will involve setting up the Analytics function from scratch in a fast-growing company.

- Familiarity and comfort working with cross-functional teams and across varied product categories.

- Proven skills in collaboration, influencing, project management and execution.