The Deconstruct - Brand & Social Media Manager

ABOUT US:

At Deconstruct, not only are our personal products simple, innovative and backed by science, but we also share information that's worth knowing. Through our blogs and social media channels, we ensure our users know the good and the not-so-good about our products and skincare in general. Our mission is to change the way users buy personal care & beauty products - not impulse-driven, but instead information-led.

ABOUT THE ROLE:

- Identify brand's differentiation, positioning in the market, build a coherent consumer language across all touch-points.

- Identify new product development opportunities that help the brand stay relevant with the latest trends & consumer needs, through market and consumer research.

- Develop assets - images, audio, visual etc in alignment with brand language and consumer needs, with the help of in-house graphic designers/ external agencies

- Help develop product packaging & related communication.

- Conceptualize & execute creative plans across all marketing channels (Digital, Social, BTL, influencer etc).

- Work with external agencies to develop brand campaigns & manage brand collaborations

- Take care of current social channels & build newer channels of communication for the brand

- Work with the E-commerce & sales team to drive discovery, traffic & conversion. Ensure active participation in all relevant events across multiple platforms.

QUALIFICATIONS AND EXPERIENCE:

Looking for candidates with an MBA in marketing/ communications, with 1-2 years of post-MBA experience.

SKILLS REQUIRED:

- 1-2 years of experience in agency/ brand management

- An understanding of trends and an ability to respond to consumers

- An ability to think strategically and come up with campaigns

- Creative, intuitive and thinks through the right brain

- Ability to work with multiple stakeholders - both internal and external