Responsibilities : - To develop and implement a cohesive marketing plan to increase acquisition and retention - To set immediate and long-term goals for internal teams - To lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit. - To track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage and spend. - To analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and retention. - To prepare regular reports and presentations on marketing metrics. - To conduct market analysis to identify challenges and opportunities for growth - To provide guidance and ideas to organize effective marketing events Qualifications : - MBA/Graduation from T1 colleges - 4+ years of experience in leading both acquisition and retention, as well as designing and - implementing successful marketing campaigns - Advanced knowledge of SEO, marketing analytics and SEM - Strong leadership skills and proven expertise in elevating team members to a high level of performance. - Advanced Excel skills. - Very deep business acumen and a strong problem solver. - Highly driven and resourceful candidate (fast-paced start-up experience preferred) - Excellent data analysis, data interpretation and first principle problem-solving approach - Ability to take initiative in a constantly changing work environment and a generalist do-what-it-takes mindset - Ability to effectively communicate and manage relationships with senior management, company divisions, and partners. - Preferably have a consumer internet or E-commerce industry experience.

Navi Mumbai

Testbook.com - Performance Marketing Lead 

Testbook.com - Performance Marketing Lead  ,Job Description for Testbook.com - Performance Marketing Lead  in Testbook.com in  Navi Mumbai for (4-6) years of experience. Apply Now!

Job Description for Testbook.com - Performance Marketing Lead  in Testbook.com in  Navi Mumbai for (4-6) years of experience. Apply Now!