Tekion - Manager - Marketing

We are seeking a Marketing Manager to join our dynamic team.

As a Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote the company's brand, products, and services.

You will oversee marketing campaigns, digital marketing efforts, and market research, while working closely with cross-functional teams to drive growth, brand awareness, and customer engagement.

Key Responsibilities:

Marketing Strategy Development:

- Develop and implement innovative marketing strategies to drive brand awareness, customer engagement, and lead generation.

- Align marketing campaigns with company goals and sales objectives to ensure consistent brand messaging and market positioning.

- Analyze market trends, consumer behavior, and competitor activities to adapt marketing strategies accordingly.

Campaign Management:

- Oversee the execution of integrated marketing campaigns across multiple channels, including digital, print, social media, and events.

- Work closely with creative teams to develop marketing materials (e.g, brochures, website content, ads, social media posts) that support campaigns.

- Monitor and measure the effectiveness of campaigns, making adjustments as necessary to optimize results and ROI.

Digital Marketing:

- Lead the company's digital marketing efforts, including SEO, SEM, email marketing, content marketing, and social media marketing.

- Optimize website traffic, conversion rates, and customer engagement through targeted online marketing initiatives.

- Manage and grow the company's social media presence across multiple platforms.

Brand Management:

- Maintain consistent brand messaging across all marketing materials, channels, and customer touchpoints.-

- Ensure the company's brand identity is communicated effectively to target audiences, both internally and externally.

- Support product launches and coordinate the marketing efforts to drive product visibility and customer adoption.

Market Research & Analysis:

- Conduct regular market research to understand customer needs, preferences, and behavior.

- Analyze competitors' marketing strategies and campaigns to identify opportunities and areas for improvement.

- Use data and insights to refine marketing tactics, improve customer acquisition, and retain existing customers.

Budget Management:

- Develop and manage the marketing budget, ensuring that campaigns and initiatives are executed within allocated resources.

- Track expenses and allocate resources effectively to maximize campaign outcomes and overall marketing efficiency.

- 4+ years of experience in marketing, with at least 2 years in a managerial or leadership role.

- Proven experience in developing and executing successful marketing strategies across multiple channels (digital and traditional).

- Experience with digital marketing tools, including Google Analytics, SEO, SEM, email marketing platforms, and social media management tools