Techkshetra - Manager - Business Development

About:

- Techkshetra has successfully established its presence in government sectors over the past 7 years.

- Now, We are looking to hire BDMs to develop and implement strategies for discovering and leveraging new business opportunities in private corporate sectors and different industries globally.

- This role involves strategic planning, market research, and effective communication to achieve sales targets and contribute to the overall success of the organization.

- The Roles and Responsibilities of Business Development Manager are as follows:.

Market Research and Analysis:

- Conduct thorough market research to understand customer needs, preferences, and competitor offerings to identify opportunities.

- Analyze competitors' digital marketing strategies and identify areas for differentiation, improvement, and challenges for the new product.

- Conduct research to identify potential leads and target accounts within the specified market segments.

- Utilize various tools and databases to gather accurate and up-to-date information on prospects, including contact details, company information, and relevant insights.

Team Building:

- Identify talent, recruit, and build a high-performing sales team capable of achieving set targets and objectives.

- Foster a culture of collaboration and knowledge sharing within the organization to drive continuous improvement in lead generation efforts.

- Provide training and support to sales and marketing teams on lead generation best practices, tools, and processes.

- Build the sales team to ensure they are equipped with the necessary knowledge, training, and resources to effectively sell the new product.

- Provide sales support including product training, sales collateral, and competitive positioning to enable successful product adoption and revenue generation.

Create Marketing Content:

- Work closely with the team to develop compelling marketing collateral including product presentations, brochures, website content, and promotional materials.

- Ensure that all materials accurately communicate the value proposition and key features of the new product.

Product Launch Strategy:

- Develop and execute marketing campaigns to generate buzz and create awareness around the upcoming product launch.

- Utilize channels such as social media, email marketing, press releases, and events to reach target audiences and build anticipation.

- Plan and coordinate launch events and activities such as product demos, webinars, trade shows, and media briefings.

- Ensure seamless execution of logistics, presentations, and follow-up activities to maximize impact and engagement.

- Collaborate with cross-functional teams including marketing, product development, and sales to align efforts and ensure a cohesive approach.

Lead Generation and Pre-sales Activities:

- Generate leads and facilitate pre-sales activities to drive early interest and engagement with the new product.

- Develop strategies to identify and qualify prospects, conduct product demonstrations and presentations, and address customer inquiries and objections.

Track and Analyze Performance:

- Monitor and analyze key performance metrics to evaluate the success of the product launch.

- Track sales performance, customer feedback, and market response to assess effectiveness and identify areas for optimization and improvement.

Iterate and Optimize:

- Continuously iterate and optimize the product launch strategy based on feedback, market dynamics, and performance data.

- Identify lessons learned and best practices to inform future product launches and improve overall effectiveness.

Develop and Implement Digital Marketing Strategies:

- Create and execute comprehensive digital marketing plans that align with the company's goals and objectives.

- Utilize various digital marketing channels such as SEO, SEM, PPC, social media, email marketing, and content marketing.

Content Creation and Management:

- Develop and manage high-quality, engaging content for digital platforms, including websites, blogs, social media, and email campaigns.

- Coordinate with content creators, graphic designers, and other team members to ensure consistent and effective messaging.

Search Engine Optimization (SEO):

- Optimize website content and structure to improve search engine rankings.

- Conduct keyword research, analyze SEO performance, and implement strategies to increase organic traffic.

Search Engine Marketing (SEM) and Pay-Per-Click (PPC):

- Plan and execute paid search campaigns on platforms like Google Ads and Bing Ads.

- Monitor and optimize campaign performance to maximize ROI and achieve marketing goals.

Social Media Marketing:

- Manage and grow the company's social media presence on platforms like Facebook, Twitter, LinkedIn, Instagram, and others.

- Develop and implement social media strategies to increase brand awareness, engagement, and traffic.

Email Marketing:

- Design and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.

- Segment email lists and personalize content to improve open rates and conversions.

Analytics and Reporting:

- Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, Google Ads, and social media analytics.

- Provide insights and recommendations based on data to improve future campaigns and strategies.

Website Management:

- Oversee website maintenance, updates, and enhancements to ensure optimal user experience and performance.

- Implement best practices for UX/UI design and mobile responsiveness.

Setting Clear Sales Goals:

- Collaborate with sales management to establish clear and achievable sales targets for individuals, teams, and the organization as a whole.

- Ensure that sales targets are aligned with business objectives, market conditions, and available resources.

Prospecting and Lead Generation:

- Identify potential customers and businesses through various channels such as cold calling, networking, referrals, and online research.

- Utilize lead generation tools and platforms to acquire leads through inbound and outbound methods.

- Execute targeted outreach campaigns to engage prospects and generate interest in the company's products or services.

- Manage the entire sales process from lead generation to closure, ensuring timely follow-up and progress tracking.

CRM Management:

- Build and maintain a database of leads, ensuring accuracy, and completeness.

- Regularly update lead information and status in the CRM system to track lead progression and facilitate follow-up activities.

- Track sales activities, monitor pipeline health, and forecast revenue accurately.

Sales Presentations, Proposals and Demonstrations:

- Prepare and deliver compelling sales presentations, demonstrations, and proposals to potential clients.

- Showcase product features, benefits, and competitive advantages to win business.

- Customize presentations and proposals to address specific customer requirements and objections.

Offering Customized Solutions:

- Understand clients' pain points, challenges, and goals through effective questioning and active listening.

- Offer tailored solutions and recommendations that meet clients' specific needs and objectives.

Follow-Up and Relationship Management:

- Stay engaged with leads throughout the sales process, providing updates, addressing concerns, and offering support as needed.

- Establish long-term relationships with leads to encourage repeat business and referrals.

- Cultivate and maintain strong relationships with existing clients to understand their needs, address concerns, and foster loyalty.

- Act as a trusted advisor to clients, providing personalized solutions and demonstrating value.

Negotiation and Closing:

- Negotiate terms, pricing, and contractual agreements with leads to reach mutually beneficial arrangements.

- Overcome objections and address concerns to secure sales and achieve revenue targets.

- Secure commitment from leads to move forward with the purchase or partnership.

- Balance the need to maximize revenue to satisfy the lead's requirements and secure the deal.

Collaboration with Internal Stakeholders:

- Collaborate with marketing, product, and operations teams to align sales efforts with overall business strategies and objectives.

- Provide feedback and insights from the field to inform product development, marketing campaigns, and customer service initiatives.

Performance Monitoring and Reporting:

- Monitor individual and team performance against sales targets, identifying areas of strength and opportunities for improvement.

- Prepare regular sales reports to lead generation activities, providing insights, recommendations for improvement, and dashboards to communicate progress, achievements, and challenges to sales management and stakeholders.

- Monitor key performance metrics such as conversion rates, sales velocity, revenue generated, and ROI.

- Generate reports to track progress, identify areas for improvement, and inform strategic decision-making.

- Forecast sales targets and revenue projections based on historical data, market trends, and current pipeline.

- Provide regular sales reports and updates to management, highlighting key metrics, achievements, and areas for improvement.

Continuous Learning and Development:

- Stay updated on industry trends, sales techniques, and best practices through training, workshops, and networking events.

- Continuously improve sales skills, product knowledge, and understanding of customer needs to enhance sales effectiveness.

- Keep up-to-date with the latest digital marketing trends, tools, technologies, and best practices.

- Continuously seek opportunities for professional development and skill enhancement.

- Develop a deep understanding of the company's products, services, and solutions.

- Budget Management: Manage digital marketing budgets and allocate resources effectively to maximize results.

- Monitor expenditures and ensure campaigns stay within budget.

- Compliance and Ethics: Ensure that all sales activities and practices adhere to company policies, industry regulations, and ethical standards.