Tech Tales - Manager - Performance Marketing

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing lead gen and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong ROI and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Key Requirements

- Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- Excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.

- Highly goal-oriented individual and have excellent communication skills.

- Open minded, curious and a strong problem solver.