Tech Tales - Manager - Digital Marketing

- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities

- Work with content marketing and design teams to create suitable content for each stage of a customer's digital journey

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages

- Planning and controlling the digital marketing budget and spending by allocating budgets to different channels

- Using A/B testing to optimize digital marketing performance

- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio

- Working on Search Engine Optimization and app store optimization

- Regularly monitor user analytics and use these insights to drive strategies to secure downloads and improve customer engagement

- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

Key Requirements

- You have prior experience in a similar role.

- You have a good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation, and digital marketing analytics tools such as Google Analytics and Tableau.

- You have excellent written & verbal communication skills.

- You are a creative thinker and problem solver.

- You thrive in matrix environments and are adept at building relationships with different stakeholders.