Team Pumpkin - Brand Manager - eCommerce

Roles & Responsibilities :

Deliver Business Results:

- As an E-commerce Brand Manager, you will be responsible to deliver the Business Targets for the Ecommerce Channel (Including company website) and Support the Key Account Executives in business delivery.

- The incumbent will be responsible for making choiceful decisions on the online platforms to deliver the Overall Number.

Business Results:

- Overall Channel Target.

- Account-wise Targets.

- Market Share Goals by Account.

- The Incumbent will be responsible to ideate & Lead all Marketing executions on the Ecommerce Portal.

BUSINESS PLANNING & REVIEW:

- Joint Business planning for Lead Accounts along with the KAMs.

- Capture data to allow assessment of e-com marketing experiments.

- Develop and implement on-platform marketing plans across platforms like Amazon, Flipkart, Bigbasket, Myntra, Nykaa etc.

- Identify, plan and implement new initiatives to increase revenue, improve customer experience and operational efficiency.

- Work closely with platform teams to maximize brand visibility and revenue.

- Own and manage monthly marketing calendar across specific brands Complete responsibility of Search (PPC) and Display (PPM) campaigns on various e-com platforms.

- Develop high quality marketing assets - both internally and with external partners Monitor and implement new launch plans across platforms to ensure their success.

- Analysis and reporting on a daily, weekly and monthly basis.

- Stakeholders: Brand teams, Ecom Key Account Team, Ecom Innovation, Agency partners, Ecom Platforms, Finance Team.

ECOMMERCE PRODUCT / BRAND MANAGEMENT.

- Understanding of the customer Journey through Portals and improving the experience.

- Understanding of Product Listing Cataloguing Best Practices on Marketplaces.

- Plan & execute Marketing initiatives basis the Shoppers set by Account & Asset.

- Manage agencies/Freelancers for e-com related digital assets (Content, images), SEO, Ads etc.

- Giving KPIs to Agencies / Affiliates to track expenses and boost sale.

- Understanding of Operations and Warehouse Models like Drop Ship / D2C / B2C / FBA / DF / PPMP etc.

- Plan for Seasonal and BAU Sale Period.

WIN WITH SHOPPERS & HENCE GAIN SHARE:

- Understanding the Shoppers by Portal and Category.

- Creating Brand Awareness, Hence driving Sales and Traffic.

- Competitor Analysis and Trend forecasting.

SCANR:

- Win in Search on All Portals to increase visibility improved product ranks.

- Understanding Organic Search & search interceptions and ways to influence the same.

- Support e-com catalogue overhaul and subsequent ongoing management.

- Best in Class Content across the Portfolio to influence Shopper behavior (A+ Content) Influence Assortment to Offer Differentiated Portfolio for the Ecommerce Shopper.

- Engage with the accounts to Intercept Navigation Shopper Journey.

- Manage agencies/Freelancers for e-com related digital assets (Content, images), SEO, Ads etc.

- Track Ratings & Reviews to improve Overall Shopper Experience.

Custodian & Ambassador:.

- The E-commerce Marketing Manager will lead all executions and be responsible for the implementation & Usage of extended E-commerce Capabilities designed to improve SCANR.

- Constant Tracking of SCANR Metrics on Lead Accounts.

INTERNAL COLLABORATIONS:.

- Regulatory: Aligning the Internal Teams on all e-commerce activities and closing the loop in case of issues faced.

- Collaborate with brand for e-commerce specific activation's, share eShopper insights, leverage digital to close the sale.

- Work collaboratively with customers to identify opportunities of mutual interest, grow our brands and our customers' categories.