Team Leader - Marketing

Job Role and Responsibilities:

- As the Marketing Team Leader, you will be responsible for leading and managing a team of marketing professionals to execute comprehensive marketing strategies that align with the company's business objectives.

- You will work closely with senior management to define key marketing goals and ensure the team delivers results that enhance brand awareness, customer acquisition, and revenue growth.

Leadership & Team Management:

- Lead, motivate, and manage a diverse team of marketing professionals, ensuring high levels of performance, engagement, and development.

- Set clear goals and expectations for the team, monitor progress, and provide regular feedback to ensure successful project execution.

- Foster a collaborative and innovative environment that encourages creativity and high-quality marketing deliverables.

- Develop training programs and opportunities for the professional growth of team members, ensuring the team remains up-to-date with industry trends and best practices.

Marketing Strategy & Execution:

- Develop and implement comprehensive marketing strategies that align with the organization's objectives and target audience.

- Oversee the execution of marketing campaigns, including digital, social media, print, events, and other channels, to drive brand awareness, lead generation, and customer retention.

- Manage the creation of content, including blogs, videos, email campaigns, and other materials, ensuring consistency with the brand's voice and messaging.

- Work closely with product, sales, and customer service teams to ensure alignment between marketing strategies and business goals.

Campaign Planning & Performance Monitoring:

- Plan, implement, and optimize multi-channel marketing campaigns to achieve specific business objectives such as lead generation, sales conversion, and brand positioning.

- Set KPIs and use analytics tools to track, measure, and report on the success of campaigns, making data-driven decisions to optimize efforts.

- Analyze customer insights, market trends, and competitor activities to adjust strategies and stay competitive in the market.

Budget & Resource Management:

- Oversee the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI on campaigns and activities.

- Monitor expenditures and recommend cost-effective solutions while maintaining high standards of marketing effectiveness.

- Ensure that marketing resources (human, financial, and technological) are appropriately allocated to achieve the desired business outcomes.

Brand Management & Positioning:

- Ensure brand consistency across all marketing channels and communications, maintaining a strong and unified brand presence.

- Help shape and evolve the brand's positioning, value proposition, and overall market perception.

- Work on public relations strategies and establish relationships with media outlets, influencers, and other external stakeholders to enhance brand visibility.