Team Lead - Sales - Entertainment/Media/Publishing Business

About Response:

- Response is the Marketing and Sales function of the Company and contributes 90% to the Company's topline. The function has more than 1700 employees who are engaged in business planning, business development, revenue assurance, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.

- Responsible for Ad revenue optimization from the allocated verticals. To stimulate client spends via Innovative and print plus options .To Maintain and update information w.r.t. clients, Advertising volumes and revenues with self and competition.

Areas:

A)Ad Revenue: 

Ad Revenue optimization for the Allocated Verticals via regular servicing and customized preposition

% time spent: 70%

Performance Metrics:

1) Tracking of Target vs Actuals

2)Optimization Value and volume share

3)Increase in yield

B) Client Deals : Appropriation of Deals / Proposals /Concepts to the requirement of clients and agencies . This include integrated deals covering Print TV Internet Radio outdoor etc

% time spent:15%

Performance Metrics: 

1) Long Term deals with clients

2)Integrated deals

C) Team and Co Ordination: Internal Team Meetings /Discussions with NVH /MH on Projections/ Upcoming Initiatives etc

Ad Tracking - Self and Competition

Team development - Assigning new clients/ projects and tasks to team members for their enhancement

% time spent: 10%

Performance Metrics: 

1)Updated Records and their availably

2)Team development: Identify and plan succession

D)Operations: Backend operations- Ad Placements/ Billing Issues/ MOUs / Feasibility of projects etc

% time spent: 5%

Performance Metrics: 

1)Ad placements to be optimized

2)Billing and payment process to be smooth

Educational Qualifications Required: MBA from Premier B school

Relevant Experience: 15 Years

Experience 15 - 20 Years

Annual Salary - 38,00,000 - 40,00,000

Work Location DELHI, Delhi/New Delhi, India

Domain - Entertainment/Media/Publishing