Team Lead - Product Management - Pharma/FMCG

Develop marketing / brand plans:

- Develop strategies to increase brand market share, brand identity and brand awareness.

- Develop innovative promotional activities & campaigns for focused products of the division.

- Prepare short and long term strategy for the assigned product portfolio.

- Responsible for launching and managing brands.

Market analysis:

- Studying External & Internal environment to gain insights of implementation, results and acceptance of marketing activities.

- Analyzing market data to find gaps in current portfolio and bridge the gaps by proposing & initiating new product development to strengthen each therapy area.

- Collecting regular feedback on trends, requirements and market conditions for analysis.

KOL management:

- Periodical field work to understand the market/customer behaviour/response and check the understanding / implementation of the company /sbu strategy

- Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area

- Responsible for acquiring the KOLs and maintain healthy relation with the MR & division

Support functions:

- Assisting the sales team with market data / history data for budgeting / targeting state wise.

- Maintain liaisons with Marketing services team, Sales, Production, Distribution, R&D and other related departments for the flow of requirements for the division.

- Monitoring and maintaining inventory levels of sales & samples to avoid stock out at any point.

- Analyzing monthly sales and to present the review to top management on monthly review meetings.

- Strategy brief for the new recruits and conduct quarterly meetings