Team Lead - Digital Marketing - Education/BFS

Job Description :

- We are seeking a seasoned and dynamic professional to join our team as a Lead Digital Marketing. In this leadership role, you will be responsible for developing and executing comprehensive digital marketing strategies, overseeing a team of digital marketers, and driving the overall online presence and performance of our brand.

- The ideal candidate will have a proven track record of success in digital marketing, strategic thinking, and the ability to lead and inspire a high-performing team.

Roles and Responsibilities :

1. Strategy Development:

- Develop and execute comprehensive digital marketing strategies aligned with business goals.

- Stay abreast of industry trends and emerging digital marketing technologies to ensure a competitive edge.

2. Team Leadership:

- Lead and mentor a team of digital marketing professionals.

- Foster a collaborative and innovative team culture.

3. Campaign Management:

- Oversee the planning, execution, and optimization of digital marketing campaigns across various channels such as SEO, SEM, social media, email, and content marketing.

- Ensure campaigns are aligned with brand messaging and objectives.

4. Performance Analysis:

- Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns.

- Provide insights and recommendations for continuous improvement.

5. Budget Management:

- Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI.

- Monitor spending and adjust budgets based on performance trends.

6. Cross-Functional Collaboration:

- Collaborate with cross-functional teams, including sales, product development, and IT, to align digital marketing efforts with overall business objectives.

- Coordinate with external agencies and partners as needed.

7. Brand Building:

- Drive brand awareness and loyalty through effective digital marketing strategies.

- Ensure brand consistency across all digital channels.

Qualifications:

1. Education: Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.

2. Experience:

- Minimum of 10 years of experience in digital marketing with a proven track record of success.

- Previous experience in a leadership or managerial role.

3. Strategic Thinking:

Ability to think strategically and develop innovative digital marketing strategies.

4. Team Leadership:

- Demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals.

5. Analytical Skills:

- Strong analytical and data interpretation skills for performance analysis and decision-making.

6. Communication Skills:

- Excellent written and verbal communication skills.

- Ability to communicate complex digital marketing concepts clearly and concisely.

7. Adaptability:

- Ability to adapt to changes in the digital marketing landscape and implement best practices.

Additional Information:

Required Qualification:

- Bachelor of Commerce (B.Com.) ,

- Bachelor of Business Administration (B.B.A.)

- Master of Business Administration (M.B.A.)

- Post-Graduate Diploma in Marketing Management