Tatvic - Head - Marketing

1. Marketing Strategy

- Lead development of the Tatvic's marketing strategy and plan

- Drive and implement integrated, digital marketing activities to ensure Tatvic's brand positioning across the inbound and outbound marketing mix

2. Initiate an Inbound marketing program to include:

- Buyer-focused content (web copy, blog content, eBooks, social) and promotions

- Lead nurturing/drip marketing

- Email marketing

3. Cadence & Project Management

- Analytics and performance reporting during the Monthly Status meeting

- Develop and implement marketing reporting methodology to track, measure and analyze monthly, quarterly and annual marketing performance

- Prepare and present digital marketing updates to leadership and staff to explain the company's current and future marketing activities

- Project manage all marketing, brand, design and communications projects

- Act as a primary point of contact with external agencies, contractors and consultants on all marketing, design, and communications related projects

- Plan and manage Our marketing skills training (lunch and learns) using internal and external sources

- Monitor industry best practices and make recommendations

- Support CEO with all aspects of speaking events and book projects: planning, writing, editing, promoting, repurposing and reporting

- Represent Tatvic at industry events through attending, networking & content creation

Functional Competency Required:

- Data Analysis

- Building Positive Working Relationships

- Business Development

- Digital Marketing

- Customer Experience

- Project Management