Tatvacare - Senior Manager - Performance Marketing

Location - Bangalore

Job Overview:

TatvaCare is seeking a Performance Marketing Manager/Senior Manager to lead, implement, and optimize digital marketing strategies for user acquisition and ROI improvement. With 6-8 years of experience in performance marketing, the ideal candidate will have a proven track record in driving customer acquisition, leveraging data analytics, and collaborating across teams. This role involves building a performance marketing team and working with cross-functional teams such as Product, Sales, and Creative to meet business objectives.

Key Responsibilities:

- User Acquisition Ownership

- Take full responsibility for user acquisition on performance channels and e-commerce platforms for TatvaCare products.

- Team Building

- Strategize, implement, and recruit a performance marketing team to scale user acquisition.

- Performance Marketing Strategy

- Develop and manage strategies across platforms such as Google Ads, Facebook/Instagram, and other relevant digital channels.

- Programmatic Campaign Management

- Collaborate with agencies to implement large-scale awareness campaigns using programmatic desks and media buying.

- KPI Management

- Define and manage performance metrics aligned with overall business objectives.

- Campaign Optimization

- Plan, execute, and optimize campaigns across paid search, display, retargeting, and social media.

- Conduct A/B testing for creatives, landing pages, and audience segmentation to enhance ROI.

- Data Analysis & Reporting

- Analyse campaign performance and provide actionable insights for improvement.

- Produce performance dashboards and reports for stakeholders.

- Budget Management

- Allocate and manage marketing budgets across channels, ensuring efficient spend and maximum returns.

- Track and forecast monthly, quarterly, and annual expenditures and outcomes.

- Cross-Functional Collaboration

- Align with Product, Sales, and Creative teams to synchronize campaign objectives and messaging.

- Team Leadership

- Mentor and upskill junior team members, fostering a performance-oriented, data-driven culture.

- Market Research & Trends

- Stay updated on industry trends, competitor strategies, and digital marketing innovations.

- Compliance & Best Practices

- Ensure compliance with regulations and platform policies.

- Maintain brand consistency and quality across initiatives.

Qualifications & Skills:

Education:

- Bachelor's degree in Marketing, Business, Communications, Engineering, or related fields.

- MBA or relevant master's degree is a plus.

- Experience - 6-8 years in performance/digital marketing with a track record in paid search, display, and social media.