Tata Power - Lead - Branding

Educational Qualifications - Full time MBA/PG in Marketing

Skills :

- Hands on experience and understanding of Brand Development and Go To Market Strategy

- Proven track record of helping scale up and deliver business metrics through Brand Growth

- Consumer 1st thinking and ability to bring forth deep consumer insights for complex business problems

- Ability to translate complex business and consumer tasks into brand propositions

Key Deliverables :

- Independently craft marketing campaigns including ATL, Retail and Digital, working in tandem with external agencies and partners

- Be accountable for Brand Development, Positioning and Go To Market strategy for new as well as existing brands

- Anchor new product launches and category marketing initiatives

- Be the brand custodian for the category, define and drive adherence to the overall brand philosophy and campaign design

- Develops and maintains constructive relationships with stakeholders by managing their expectations and moving the project/business towards its stated goals

- Measure and report performance of all marketing campaigns